Almost every street can be found in mini gym and yoga .Weight loss and even captured the big two rival theme camps :Games and television network .But there is an industry (or perhaps is most likely to help us into zero jeans industry ) in American fitness obsession in front, still stubbornly maintain backward state ,it is the catering industry .
On a generation of person, eating out is a kind of indulgence ,but now ,the average American weekly eating out 4~ 5 times.A lot of people almost nightly dining outside, the populations seem to is still expanding .
Michael Boland ( Michael .Pollan ) ,the &ldquo ;real food &rdquo ;an advocate of revolution once said ,our grandchildren will think cooking at home is a very strange thing ,as we have not used to kiss automatic hand to kill .
The problem is ,when outer repast became common ,restaurant replaced the family dining room ,catering industry has not changed ,continue to offer guests a contains a lot of fat ,salt and sugar in a meal .
But recently the chain and franchise restaurant industry two big game player will be a lot of money taken to low heat ,non-fried food prospect .The two companies are vitamin drink tycoon Mike .
Ray Poole ( Mike Repole ) investment in Energy Kitchen (&ldquo ;EK&rdquo ;Darden ) and food and beverage group under the Seasons 52 (Darden is Oliver Garden ,Red Lobster and Longhorn Steakhouse ) ,their recipes used in are fresh bakery ,cooking or roasting food .
The two companies plan at the same time to the expansion ,both menu is not higher than 500 foodcalories .But their methods are completely different .EK hopes that by the whole American franchise to seize other fast food and restaurant market share ,while Seasons 52 will target both want to eat well and do not want to eat something .
Low calorie health concept end is Anthony .Leon ( Anthony Leone ) and EK. Leon business in Manhattan to try to eat healthy &mdash ;&mdash ;but in common restaurant in New York want a truly healthy and quick meal is not realistic .
&ldquo ;if you go to a small restaurant a total protein of the cone ,the first action is on the tray of a lot of oil spray .&rdquo Market and Ranch Boston ;once in 1as regionalmanager of lyon .
&ldquo ;I would like to open a myself really want in consumption of restaurant .&rdquo ;and in 2003 ,EK Leon casual restaurant opened on the menu ,all the dishes both heat calories in 500 following,all are baked ,steamed or grilled food ,high-calorie soft drink no stock in the consideration .
He said :&ldquo ;it does not bring the guilt of the fast food shop ,we do not have any bad temptation ,you wrong .&rdquo ;since the opening, EK wild beef sandwiches ,potato and chicken roll in New York to win a large number of loyal customers ,even Renee .
Zellweger and QTip stars are profuse in praise .EK currently has 10 low caloriecasual restaurants ,all located in New York and New Jersey ,ray & the recent investment lets it have the ability in the future 10 years inall American expansion franchise ,the target to reach 1000 .
This year, the EK program in the United States east coast on 15 ~25 franchise stores,including 4 in boston .The other end is Stephen .George ( Stephen Judge ) and Seasons 52.2000,Darden Restaurant Group survey, consumers of health food demand is very strong ,people are no longer satisfied with similar cheese spinach sauce this kind of greasy dishes .
The Darden launched the Seasons 52concept,create all foods using baking ,cooking and baking way of high-end leisure restaurant ,all the dishes of no more than 475 calories of heat ,and the quarterly replacement ,even every week there is a new dishes ,based entirely on the season .
&ldquo ;old idea if some food is advantageous to the health ,taste must not be too good .&rdquo ;George joined the Seasons in 2007 52,is responsible for monitoring the restaurant from test market began to enter the chain operation .
To date ,Seasons 52 is from the state of Florida and Atlanta in the test area is extended to New Jersey, this year is to Pennsylvania ,California and Illinois into .&ldquo ;I think that Seasons 52has found aknack .
&rdquo ;&ldquo ;George said ,we find the cook delicious and healthy food .&rdquo ;different development route and so why would these health food pioneer now began to cut a striking figure ?As more and more American city and state forced on the menu marking the nutritional content of &mdash ;&mdash ;currently in New York ,Oregon ,California and several cities have enacted laws ,there are 15 statesare discussing the proposal is &mdash ;&mdash ;ray Poole that consumers eating habits are a fundamental change .
&ldquo ;now people walking into Starbucks will realize a small cake contains 500 calories,they will turn away .&rdquo ;ray Poole said ,&ldquo ;they will find the fried onion ball-flower heat was high up to 2100 calories,and then to reconsider his choice .
&rdquo ;( of course ,according to the Outback Steakhouse parlance ,fried onion ball-flower actually only 1560 calories .) But no matter how low heat ,the burger would really popular ?Chicago food industry research firm Technomic executive vice director Darren .
Torres TARNOS ( Darren Tristano ) does not determine the mainstream market is ready to give up a delicious steak to eat turkey meat roll .He used a Boston EK similar low calorie food chains UFood Grill as an example ,the shop had planned to march on Chicago ,but last summer ,opened less than a year, 3 Chicagochain stores are all closed because of poor performance .
&ldquo ;they provide food quality is very good ,the start of operation also long queues outside .&rdquo ;Treece Napolitano said ,&ldquo ;however, due to various reasons ,they finally defeated wheat in Chicago city .
&rdquo ;ray Poole also realized that EK is still the mainstream market ,after all, turkey meat pies with soybean cheese burger and not so popular .But he believes the American tastes are changing ,the situation at present and he developed vitamin drink when the process is the same .
&ldquo ;1999 Irecommend vitamin drink ,people look at me like I a long face, two nose .The product does not seem likely to become the mainstream .&rdquo ;he said ,&ldquo ;we start region marketing strategy ,focus on New York ,Miami [url=http://www.beatsbydresale.org/beats-dr-dre-casque-c-15.html]Beats Dr Dre Casque[/url]
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,Philadelphia ,Boston ,Washington ,Santiago ,San Francisco metropolitan .Our growth is not a night of cast .EK now has the ability to become a national chain store ?May not .I think 10 years reached 1000 also almost.Consumer habit change takes time .&rdquo ;on the other hand ,Seasons has taken 52different developmentroute ,currently 9 storesperformance mostly has exceeded expectations .
They did not focus on advocating fitness and nutrition problems, but at a mature and consumption capacity strong market :gourmet .&ldquo ;we fully adopt seasonal ingredients ,but also have the ability to get the best raw materials ,for we through the expansion of scale and cost savings ,there is no peer can do .
&rdquo ;George Disney pointed out ,from the world Grill culinary director Clifford .Trandolapril and mixologist George .Merritt ,to high-quality consumer groups have great influence .
&ldquo ;we are aiming at health care food ,love of food and wine ,like to try different dishes .We will ensure the provision of food to your body .&rdquo ;common challenges Treece TARNOS on Seasons 52 impressive,it selects a suitable niche market &mdash ;&mdash ;intelligent gourmet instead of fast food group .
&ldquo ;many restaurants offer seasonal food ,local food or food of low quantity of heat ,but not long-term fixed .He said ,&ldquo ;&rdquo ;Seasons 52 development speed is veryslow ,in the past five years really strict adherence to the principles of his own .
They have very good potential for development into an occupied the market mainstream brand .&rdquo ;this is the biggest challenge facing the two enterprises ,many years of operating catering chain enterprises finally awake ,aware of the consumer need truly healthy dishes to choose from ,rather than 1500 caloriesuper salad .
At the beginning of the year, Applebee launched a series of 550 caloriesentrees ,other casual dining chain probably will also follow suit .However, in many cases ,the restaurant will only according to the existing menu to do simple adjustment ,prominent low calorie food .
As Corner Bakery ,this shop is only to be less than 600 calories offood are singled out columns together .Nevertheless ,the superscript 1000 caloriesburger and next to 450 calories ofshrimp rice salad means that there is a temptation ,it makes EK and Seasons 52 suchenterprises have more advantages .
Ray Poole thinks of other restaurant chains more attention to count calories ,there will be more people choose EK ,help it to all of the United States of america .Ray Poole said ,&ldquo ;along with the popularization of knowledge and information dissemination network ,healthy diet trend will not fade .
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